Alladi Mahadevan founded his farm, The Organic Farm, in 1995. Not willing to lose his roots, and inspired by his father, he decided to start this farm in the Chennai area. With a background in agricultural economics, he travelled the world to understand how to set up an organic farm and to learn about sustainability. Through his travels, he learnt how to be sustainable and realised that profitability would come as an added benefit and should not be prioritised.